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Selling produce from a roadside market can be satisfying and profitable, but only with careful planning. This publication is valuable for persons considering a roadside market or looking to improve or expand a current one. Three chapters cover site considerations (visibility and accessibility, utilities, drainage, zoning, and building ordinances); market layout (areas for sales, preparation, and shipping and receiving); and market structure and facilities (parking, lighting, fire protection, security, and more). Also included are twenty-six illustrations, four tables, and two sets of plans. (1992)

Selling produce from a roadside market can be satisfying and profitable, but only with careful planning. A valuable planning tool for persons considering a roadside market, or looking to improve or expand a current one, is Facilities for Roadside Markets, NRAES-52, a publication from the Natural Resouce, Agriculture, and Engineering Service. It features plans for a roadside stand and a roadside market, along with 26 illustrations and 4 tables.

This 32-page publication addresses the factors that affect whether a market will succeed or fail. The first step, choosing a site, is discussed with respect to zoning and building ordinances, visibility and accessibility, utilities, and appropriate drainage.

Facilities for Roadside Markets, NRAES-52, reviews the necessary features of the sales area: it should allow for smooth customer traffic; and space should be used such that items for sale can be prepared, stocked, and stored efficiently. Other aspects of the market which can influence customers to come or to return include adequate parking, good lighting, fire protection, and an accessible building.

Facilities for Roadside Markets, NRAES-52, was written by Arthur W. Selders, extension agricultural engineer and professor at West Virginia University; Ransom Blakely, marketing consultant in Dryden, New York; Grant Wells, extension specialist at Iowa State University Extension; Robert Martin, consultant and former extension agent at the University of Massachusetts; Lynne H. Irwin, associate professor at Cornell University; and University of New Hampshire facultyÑOtho S. Wells, extension specialist, and Francis E. Gilman, former extension agricultural engineer.

Facilities for Roadside Markets, NRAES-52, is available for $8.00 each (plus shipping and handling) from NRAES, Cooperative Extension, PO Box 4557, Ithaca, New York 14852-4557. Quantity discounts are available. Shipping and handling for single copies is $4.25 within the continental United States. New York residents, add sales tax (calculated on both the cost of publications and the shipping and handling charges. Click here for more information). If ordering multiple copies or from outside the continental United States, please contact NRAES for shipping and handling rates. Orders from outside the United States must be prepaid in U.S. funds. Checks should be made payable to NRAES. All major credit cards are accepted. For information about quantity discounts or for a free publications catalog, contact NRAES by phone at (607) 255-7654, by fax at (607) 254-8770, by e-mail at nraes@cornell.edu, or on the Web at http://www.nraes.org